Teens junk food information diet generates concerns
Part I
How worried should we be about an ignorant younger
generation fattened up on propaganda, marketing pap, social media hype, and
influencer-peddled information junk food?
On one hand, the 13 young journalists who participated in
the East-West Center Summer Journalism Camp last month in Honolulu left me
encouraged. These teens were analytical, critical thinkers who justifiably
approach the news they consume with caution and skepticism. As young
journalists themselves, they understand the difference between some bloviating influencer
on YouTube and actual news.
Sadly, according to a recent alarming study that details how, where, and from whom teens get the information they consume, these teenage
journalists may be the exception rather than the rule.
One cause for alarm is where teens get their news. According
to a Media Insight Project study, a whopping 81% of teens get their news from
influencers or independent creators “at least sometimes.” (Overall, 57% of American teens and adults get news from influencers
or independent creators at least sometimes.) The study shows that 57% of teens
get news daily from Social Media, in contrast to 30-36% for adults 35 and
older. Teens get more news from Social Media than any other source.
This is a problem of course because much of the information
spewed by influencers and digital content creators on social media is often uninformed
and unverified—the very antithesis of credible news produced by journalists. A
UNESCO study shows that 62% of digital content creators don’t fact check. “The survey
uncovered trends in how creators assess information credibility including 42% who
use social media metrics like likes and shares as primary credibility markers,
while 21% of respondents share content based solely on trust in friends who
shared it,” according to the study.
Not only is the information teens primarily rely on of poor quality,
it’s being delivered by unqualified self-promoters and entertainers rather than subject matter experts. Studies
have shown that content creators usually lack professional credentials or
qualifications in their respective fields, and instead draw followers based on
their looks or charisma. For example, a Pew Research study showed that while 41% of health
influencers claim some form of health care experience, yet only 17% hold
traditional medical credentials, such as being a doctor, nurse, or other
certified health care professional. The same holds true for fitness influencers,
less than 20% of whom have professional qualifications or credentials.
When it comes to what kinds of information teens consume,
the news doesn’t get any better. We’ll look at that aspect of the issue in part
two of this report, and discuss how we might help teens improve their
information diet.








